How Taylor Swift, Barbie and Louis Vuitton Redefined Movies, Music, Art and Fashion: the Billion-Dollar Marketing Era (#194)

We live in an age of hyper-marketing, when the marketing of events like Taylor Swift and the “Barbie” movie overwhelm the offering itself and takes on a life of its own. Here, Natasha Degen, marketing and cultural analyst extraordinaire, dissects how marketing is blurring the lines between movies,…