Start with Understanding: Change People's Minds Under Impossible Conditions with Best Selling Author and Wharton School Professor Jonah Berger (#66)

Have you ever wondered how you could change someone’s mind or make something go viral? Jonah Berger shares what works to change people’s minds – even under almost impossible conditions – and how to make things “catch on.” Jonah Berger is a professor at the Wharton School of the University of…