YAPClassic: Robert Cialdini, The Godfather of Influence and Persuasion Reveals All | Human Behavior

Robert Cialdini was once an easy target for salespeople, often saying yes to things he didn’t want. Intrigued by the psychological factors behind his decisions, he set out to uncover the secrets of persuasion. Today, he's known as the "Godfather of Influence" and has transformed our understanding…