Geoff Ross: Building 42Below, Battling Country Calendar Backlash & the Cost of Innovation
From Between Two Beers Podcast
Published 11/16/2025
From Between Two Beers Podcast
Published 11/16/2025
Geoff Ross built one of New Zealand’s most iconic global brands - 42Below Vodka - then walked away at the top. Today, he’s leading a different kind of revolution: carbon-positive farming.From selling vodka to the world, to Trilogy Skincare, Ecoya, Moa, and pioneering sustainable agriculture at Lake…
