Adidas v Puma: A Battle of Boots and Brothers
From Cautionary Tales with Tim Harford
Published 6/21/2024
From Cautionary Tales with Tim Harford
Published 6/21/2024
Adi and Rudi Dassler made sports shoes together - until a feud erupted between them. They set up competing companies, Adidas and Puma, and their bitter rivalry divided the sporting world, their family and even the inhabitants of their home town. The Dassler clan turned bickering into an art form -…
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