594. Your Brand’s Spokesperson Just Got Arrested — Now What?
From Freakonomics Radio
Published 6/27/2024
From Freakonomics Radio
Published 6/27/2024
It’s hard to know whether the benefits of hiring a celebrity are worth the risk. We dig into one gruesome story of an endorsement gone wrong, and find a surprising result. SOURCES:John Cawley, professor of economics at Cornell University.Elizabeth (Zab) Johnson, executive director and senior fellow…
