Designing Bags That Actually Sell: Holly Lauren Beedle on the Real Math Behind Handbags | Emily Blumenthal & Holly Lauren Beedle

Why do some beautiful bags fail the moment they hit the market? We sit down with handbag designer and consultant Holly Lauren Beedle—an industry “ghost designer” whose work appears under brands you definitely know—to unpack the realities behind successful bag design. Holly explains why pricing must…