How Salt Athletic Became the Cleat Bag Athletes Want (and Parents Trust) | Emily Blumenthal & Rafael de la Vega
From Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
Published 12/9/2025
From Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
Published 12/9/2025
A single on-field embarrassment became the spark for Salt Athletic—Rafael de la Vega’s patented cleat bag designed for the athlete who uses it and the parent who buys it. In this episode, Rafael shares how early missteps with PR, broad targeting, and hype burned cash, and how a hard pivot—economics…