Sell the Story, Not Just the Bag with WIlliam Brobston | Emily Blumenthal & William Brobston
From Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
Published 2/17/2026
From Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
Published 2/17/2026
Retail isn’t dying—it’s recalibrating. We sit down with William Brobston of the Brobston Group, to explore the shift from oversized, anonymous stores to smaller, neighborhood spaces where teams know your name and brands feel personal. Drawing from experience across luxury fashion, jewelry, beauty,…