
The Birkin Playbook: Inside Handbags as an Asset Class | Emily Blumenthal & Dana Auslander
From Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
Published 1/13/2026
What happens when a Birkin is treated as an asset instead of a trophy? In this episode, Dana Auslander, founder of Luxus, breaks down how she built a private investment fund around Hermès quota bags—where discipline, data, and liquidity drive returns, not hype. Drawing on her background in law and…