Anne Marte Pensgaard: Why does Norway dramatically outperform at the Olympics and what can business learn from it?
From In Good Company with Nicolai Tangen
Published 3/27/2026
What's the secret behind Norway's unmatched Winter Olympics dominance? Nicolai Tangen sits down with Anne Marte Pensgaard — Professor of Sports Psychology at Olympiatoppen and a driving force behind Norway's Olympic mental training — to unpack the mindset behind the medals. They explore the…