Diageo CEO: Shifting Drinking Trends, Brand Innovation, and Cultural Change
From In Good Company with Nicolai Tangen
Published 3/26/2025
From In Good Company with Nicolai Tangen
Published 3/26/2025
Are our drinking habits changing? In this episode, Nicolai Tangen sits down with Debra Crew, CEO of Diageo, to explore the shifting landscape of the spirits industry. They discuss emerging consumer trends, including how Gen Z is embracing “zebra striping”—switching between alcoholic and…