72. How to build a successful brand in a competitive market | Steve Perez
From James Reed: all about business
Published 3/30/2026
From James Reed: all about business
Published 3/30/2026
How do you turn a single idea into a global brand and keep winning in an industry where most products fade away?In this episode of all about business, James sits down with Steve Perez, founder of Global Brands, to unpack the reality behind building one of the UK’s most successful drinks businesses…