
Judd Kessler on How to Become Lucky by Design | EP 677
From Passion Struck with John R. Miles
Published 10/16/2025

From Passion Struck with John R. Miles
Published 10/16/2025
John brings on Wharton economist Judd B. Kessler to unpack why outcomes that look like luck are usually the product of hidden market designs. Kessler explains the three E’s—equity, efficiency, and ease—and why designers must make those tradeoffs explicit. He shows how to win in choose-me markets…