‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star
From The Audio Long Read
Published 6/27/2025
He’s spent 24 hours immersed in slime, two days buried alive – and showered vast amounts of cash on lucky participants. But are MrBeast’s videos simply very savvy clickbait – or acts of avant garde genius? Written and read by Mark O’Connell. Help support our independent journalism at…
