
BS Disclaimers, Invisible Armies, and the Importance of the Words We Choose
From The Curiosity Shop with Brené Brown and Adam Grant
Published 5/7/2026
Brené and Adam discuss the power — and peril — of the words we choose. They dive into two Machiavellian communication tools that often do more harm than good: the "Invisible Army" and "BS Disclaimers". Brené explains why leading with “we” or “but” often comes across as requesting permission to…







