Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt
From The Diary Of A CEO with Steven Bartlett
Published 4/21/2023
In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their…