Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It
From The Diary Of A CEO with Steven Bartlett
Published 9/1/2023
In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can…