
Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top
From We Fixed It, You're Welcome
Published 12/2/2025

From We Fixed It, You're Welcome
Published 12/2/2025
Wendy’s was once the fresh, honest, slightly rebellious burger chain. Today it’s stuck between fast food giants on one side and premium burger rivals on the other. Prices match McDonald’s, but the brand isn’t perceived as a value leader. Quality is decent, but not elevated enough to compete with…