How Reebok became a Billion Dollar Company | Ep. 58 with Reebok CoFounder Joe Foster

Joe Foster is the co-founder of Reebok, along with his brother, Jeff. The Reebok business developed with Jeff looking after production, Joe took charge of the sales and marketing side, as well as design which included the classic silhouette, outsole, and the Starcrest. In the early years, Joe…