
Jonah Berger: Magic Words, What to Say to Get Your Way | Human Behavior | E218
Fra Young and Profiting with Hala Taha
Publisert 10.4.2023

Fra Young and Profiting with Hala Taha
Publisert 10.4.2023
At around one year old, Jonah Berger’s son started saying the word “peas.” What he really meant to say was “please,” but that didn’t matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client,…