
Inside Rivian’s Strategy to Survive a Hostile EV Market
Från On with Kara Swisher
Publicerad 2026-01-29

Från On with Kara Swisher
Publicerad 2026-01-29
Kara talks with Rivian founder and CEO RJ Scaringe at a tense time for electric vehicles: domestic sales have cooled, federal EV tax credits are gone, and tariffs are raising costs across supply chains. Rivian’s premium R1S SUV and R1T pickup helped establish the brand — the R1S is now the…